SPORTS MEDIA & PRODUCTION
GO BEYOND
THE GAME
WE TURN ATHLETES
INTO MEDIA COMPANIES
You already have the influence. We turn it into long-term revenue.
Build a YouTube channel that builds, scales, and outlasts your career
The Business Sports Media & Production helps NFL athletes build YouTube channels that outlive the game. We build YouTube channels that become long-term revenue engines.
Most media teams focus on content. We focus on ownership. We specialize in YouTube strategy, high-impact production, and full-channel management—with one goal: establish a YouTube presence that earns for decades—post-retirement.
We help athletes:
TURN MOMENTS INTO MEDIA
Create stories fan care about, rooted in real life - not just highlights
GROWING REAL AUDIENCES
Get promoted by YouTube: more views, more subscribers, more profit.
MAKE MORE MONEY
Athletes can make money through YouTube ads, sponsorships, exclusive content, and brand deals
KEEP CONTROL
Athletes keep 100% ownership of their brand, their channel, and their upside
At The Business, we don’t just help you stay seen. We help you stay paid, stay respected, and stay in the game - on your own terms
< GAME PLAN >
360 PRODUCTION TEAM
From shoots to edits to thumbnails, we handle the full creative process.
DISTRIBUTION & OPTIMIZATION
Get seen. Get recommended. Get remembered. We feed the algorithm with purpose.
CHANNEL MANAGEMENT
Scheduling, metadata, content drops—we run your channel like a studio.
ADVERTISING & BRAND DEALS
We help you secure partnerships that match your vision—and grow your earnings.
< Partners >
< A Message From our founder >
I’ve spent the last decade as an artist manager, connector, and creative—working across music, tech, and digital media. I’ve produced panels, podcasts, music videos, and live events that brought top talent and industry leaders together.
Through my work with Industry Talks, I built deep relationships with YouTube and saw something clear: Athletes are the media, yet most feel they are renting attention. Platforms, media outlets, and agencies, not the athletes, still own the fanbase.
The Business was built to close this gap.
Today, I lead a team helping NFL athletes take ownership of their stories, their audience, and their upside. Our goal? Build 1000 athlete owned channels that become digital assets, earning influence & revenue long after the cleats come off. Let us help build channels that grow with you, not without you. Channels you own.
Brands that last.
