CONTENT STRATEGY
Artist’s presence on TikTok before signing up (5/25)
Case Study A
43,750 Followers
# of followers on artists personal page
693,456 Views
Highest on platform view count of a single video
306,354 Likes
Total combined likes of artist’s content
Artist’s presence on TikTok after 41 days (7/7)
Case Study A
501,234 Followers
# of followers on artists personal page + fan account
6,500,000 Views
Highest on platform view count of a single video
3,567,799 Likes
Total combined likes of artist’s content + fan account content
Artist’s presence on TikTok before signing up (6/7)
Case Study B
4,683 Followers
# of followers on artists personal page
6,513 Views
Highest on platform view count of a single video
1,106 Likes
Total combined likes of artist’s content
Artist’s presence on TikTok after 21 days (6/28)
Case Study B
22,456 Followers
# of followers on artists personal page + fan account
1,232,267 Views
Highest on platform view count of a single video
275,496 Likes
Total combined likes of artist’s content + fan account content